When students at India’s premier B School learn the tricks of marketing and management from case studies, it becomes all the more relevant and fun if the case studies are closer to home and more recent. With this in mind, Mr Ramendra Singh, Assistant professor at IIM Calcutta set out to bring a casebook on marketing management with 15 cases handpicked and studied under his guidance.
Aglasem has been featured as a study under “Marketing in Start Up Companies” in this casebook.
The case study was done by Vaibhav Gupta, a final year student of Delhi Technological University. With his keen knowledge of the marketing and management studies, he was selected by Mr Ramendra Singh to undertake the study. And thus, under his guidance, Vaibhav successfully developed a detailed case study of Aglasem.com.
The case study covers the following dimensions of Aglasem.com
- How we started
- What Aglasem offers
- Aglasem Customers
- Marketing Approach
- Market position in terms of web ranking and analysis
- How Aglasem affects the market and the students
It is indeed an honor to be a positive case study for IIM students. We would like to express our gratitude to Mr Ramendra Singh and Mr Vaibhav Gupta for considering Aglasem to be a part of the casebook.
Details of “Case Studies in Marketing Management”
Publisher – Pearson Publications
Edited By – Ramendra Singh (Assistant Professor, Marketing at Indian Institute of Management Calcutta)
You can buy the casebook here from